Vol. 2 No. 2 (2025): February

DOI: https://doi.org/10.47134/jbkd.v2i2
Published: 2024-12-05

Articles

  • The Influence of Influencer Marketing on Purchasing Decisions in Generation-Z (Study on Students who use TikTok at UPN "Veteran" East Java)

    Mohamad Deka Saputra, Alvian Eka Ardianto, Moh. Ilham Zanuba S.N, Rusdi Hidayat Nugraha, Indah Respati Kusumasari
    7
    DOI: https://doi.org/10.47134/jbkd.v2i2.3488
    Abstract views: 493 times | Downloads: 362 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3488

  • Analisis Peran Gaya Pengetikan Dalam Dinamika Komunikasi Virtual Pada Pendekatan Relasional di Aplikasi Whatsapp

    Berta Aroma, Eni Murdiati, Muhammad Randicha Hamandia
    14
    DOI: https://doi.org/10.47134/jbkd.v2i2.3822
    Abstract views: 126 times | Downloads: 94 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3822

  • Integrasi Artificial Intelligence dan Teori Bounded Rationality dalam Mengatasi Ketidakpastian Pengambilan Keputusan Bisnis di Era Big Data

    Gading Rayya Samita, Widya Wisesa, Ezra Daniel Setiawan, Indah Respati K, Rusdi Hidayat
    12
    DOI: https://doi.org/10.47134/jbkd.v2i2.3460
    Abstract views: 262 times | Downloads: 353 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3460

  • Pemanfaatan Marketplace Digital dalam meningkatkan Kinerja UMKM melalui Sarana Komunikasi di Era Digital

    Nazwah Ramadhani, Ade Irfany Sugesti, Della Nesha Sagita, Eko Purwanto
    20
    DOI: https://doi.org/10.47134/jbkd.v2i2.3560
    Abstract views: 351 times | Downloads: 442 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3560

  • Strategi Ekspansi Mixue di Pasar Indonesia menggunakan Pendekatan Teoritis Simon dan Mintzberg

    Rusdi Hidayat N, Indah Respati Kusumasari, Galang Falah Akbar, Baraa Ziyad Ramadhan, Zeta Arfian
    10
    DOI: https://doi.org/10.47134/jbkd.v2i2.3485
    Abstract views: 263 times | Downloads: 325 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3485

  • Pengaruh Literasi Keuangan dan Literasi Digital terhadap Perilaku Impulsif Top up Game Online

    Nur Iqrom Pancar Gahara, Muhammad Nurjihadi
    10
    DOI: https://doi.org/10.47134/jbkd.v2i2.3776
    Abstract views: 239 times | Downloads: 157 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3776

  • The Role of Big Data Analytics in Supporting Decision-Making Theories in Companies

    Faizah Ats Tsaniyah, Santika Purwaty Ningsih, Dinda Yovita Cyntia, Indah Respati Kusumasari, Rusdi Hidayat N
    10
    DOI: https://doi.org/10.47134/jbkd.v2i2.3458
    Abstract views: 337 times | Downloads: 211 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3458

  • Strategi Komunikasi Organisasi dalam Pencapaian Akreditasi Unggul di Universitas 17 Agustus 1945 Surabaya

    Olivia Yuniar Parinussa, Teguh Priyo Sadono, Hamim
    10
    DOI: https://doi.org/10.47134/jbkd.v2i2.3556
    Abstract views: 110 times | Downloads: 35 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3556

  • Aspects that Influence the Decision Making Process in Fashion Product Development

    Laila Nur Aini, Maulida Zakiyatuz Zuhria, Maulita Fajar, Rusdi Hidayat N, Indah Respati Kusumasari
    10
    DOI: https://doi.org/10.47134/jbkd.v2i2.3477
    Abstract views: 119 times | Downloads: 63 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3477

  • Will Big Data and AI Redefine Indonesia’s Financial Future?

    Kurniawan Arif Maspul, Nugrahani Kartika Putri
    21
    DOI: https://doi.org/10.47134/jbkd.v2i2.3739
    Abstract views: 238 times | Downloads: 164 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3739

  • The Role of Peers in Shaping Purchasing Decisions of Fashion Products among Teenagers

    Winona Monica Bahari, Aisyah Putri Nabila, Chris Louis Budiarto, Rusdi Hidayat, Indah Respati Kusumasari
    12
    DOI: https://doi.org/10.47134/jbkd.v2i2.3451
    Abstract views: 322 times | Downloads: 1131 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3451

  • Analisis Semiotika Pesan Moral Dalam Film “Dua Hati Biru”

    Heru, Repansyah Alifa Andanto, Wahyu Arbianto
    8
    DOI: https://doi.org/10.47134/jbkd.v2i2.3552
    Abstract views: 263 times | Downloads: 125 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3552

  • Decision Making based on Ethical Values in Business Management

    Evangeline Cherryl D, Aqiela Kalistarosa, Adiva Belva Sari, Indah Respati Kusumasari, Rusdi Hidayat N
    14
    DOI: https://doi.org/10.47134/jbkd.v2i2.3474
    Abstract views: 215 times | Downloads: 183 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3474

  • Pengaruh Penggunaan Media Sosial terhadap Kesehatan Mental Gen Z Studi Kasus: Survei Anggota Gen Z Waktu yang Mereka Habiskan di Media Sosial

    Nabiilah Rosyiidah Nuur Haniifah, Fitri Susiswani Isbandi, Karina Amelia Rahayu, Ariska Dwi Natasha, Ahmad Thoriq, Helmi Fadillah
    16
    DOI: https://doi.org/10.47134/jbkd.v2i2.3581
    Abstract views: 1198 times | Downloads: 936 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3581

  • Analysis of Decision Making in Business Strategy of PT GotoGojek Tokopedia

    Dike Abrila Putri Yulion, Ananta Rahma Alifya, Fitria Ayu Kartika Damayanti, Rusdi Hidayat N, Indah Respati Kusumasari
    9
    DOI: https://doi.org/10.47134/jbkd.v2i2.3497
    Abstract views: 167 times | Downloads: 130 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3497

  • Analisis Framing di Website CNNindonesia.com (Studi Pada Pemberitaan Nikuba)

    Muhammad Ariansyah, Fifi Hasmawati, Anita Trisiah
    16
    DOI: https://doi.org/10.47134/jbkd.v2i2.3824
    Abstract views: 120 times | Downloads: 42 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3824

  • Challenges and Opportunities for Using Artificial Intelligence as a Supporting Tool in Business Decision Making in the Digital Era

    Rusdi Hidayat N, Indah Respati Kusumasari, Pinky Arisma Putri, Nindia Murdiana, Devina Rahma Puspita
    17
    DOI: https://doi.org/10.47134/jbkd.v2i2.3469
    Abstract views: 200 times | Downloads: 141 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3469

  • Pengaruh Bauran Promosi dan Dukungan Orang Tua terhadap Keputusan Pemilihan Perguruan Tinggi pada Mahasiswa Universitas 17 Agustus 1945 Surabaya

    Anak Agung Gede Agung Aditya Satwika Yadnya, Teguh Priyo Sadono, Merry Fridha Tri Palupi
    7
    DOI: https://doi.org/10.47134/jbkd.v2i2.3566
    Abstract views: 89 times | Downloads: 48 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3566

  • Analisis Preferensi Konsumen Produk Makanan Berbahan Dasar Keju

    Muhammad Arvin Adli, Nurillah Jamil Achmawati Novel
    7
    DOI: https://doi.org/10.47134/jbkd.v2i2.3486
    Abstract views: 371 times | Downloads: 307 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3486

  • Analisis Culture Shock Yang Dihadapi Mahasiswa Internasional di Universitas Islam Negeri Raden Fatah Palembang

    Lira Virna, Eni Murdiati, Muhammad Randicha Hamandia
    11
    DOI: https://doi.org/10.47134/jbkd.v2i2.3814
    Abstract views: 117 times | Downloads: 69 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3814

  • Implementasi Penggunaan Data Analytics untuk Mengoptimalkan Pengambilan Keputusan Bisnis di Era Digital

    Rismaninda Putri Dwi Prasetya, Radifa Nur Azizah, Jentayu Bayu Warita Halwa, Rusdi Hidayat Nugroho, Indah Respati Kusumasari
    12
    DOI: https://doi.org/10.47134/jbkd.v2i2.3459
    Abstract views: 621 times | Downloads: 650 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3459

  • Analisis Resepsi Khalayak terhadap Konten Mobil Listrik di Channel YouTube Fitra Eri

    Erwin Alvian Prastowo, Merry Fridha Tri Palupi, Hamim
    9
    DOI: https://doi.org/10.47134/jbkd.v2i2.3557
    Abstract views: 191 times | Downloads: 128 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3557

  • The Role of Artificial Intelligence in Decision Making: Improving E-Commerce Business Efficiency and Innovation

    Regina Pinkan Efendi, Ihfada Qolbi, Syifa Zahra Arista Afandi, Indah Respati Kusumasari, Rusdi Hidayat Nugroho
    10
    DOI: https://doi.org/10.47134/jbkd.v2i2.3479
    Abstract views: 340 times | Downloads: 291 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3479

  • Temu’s Paradox: Disrupting Markets in Import-Driven and Producing Economies

    Kurniawan Arif Maspul, Nugrahani Kartika Putri
    17
    DOI: https://doi.org/10.47134/jbkd.v2i2.3766
    Abstract views: 637 times | Downloads: 379 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3766

  • Analysis of Factors Affecting Decision Making in MSMEs Case Study: Buronan Ndower

    Putri Sahya Fadiah, Fera Kurnianingsih, Safa Alifiah Sagita, Rusdi Hidayat N, Indah Respati Kusumasari
    11
    DOI: https://doi.org/10.47134/jbkd.v2i2.3457
    Abstract views: 121 times | Downloads: 93 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3457

  • Terpaan Tayangan Watchdoc Documentary Pesta Oligarki terhadap Pandangan Politik Masyarakat Indonesia

    Kiki Saepul Anam
    13
    DOI: https://doi.org/10.47134/jbkd.v2i2.3554
    Abstract views: 188 times | Downloads: 108 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3554

  • Strategi Teknologi Artificial Intelligence (AI) dalam Pengambilan Keputusan Bisnis di Era Digital

    Rusdi Hidayat Nugroho, Indah Respati Kusumasari, Valentino Febrianto, M. Arif Farhan N. H, Mohammad Ryan Mahardika
    7
    DOI: https://doi.org/10.47134/jbkd.v2i2.3476
    Abstract views: 1073 times | Downloads: 1327 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3476

  • Fenomena Thrifting Pasar Senen Sebagai Gaya Hidup Milenial Dalam Meningkatkan Eksistensi Diri

    Putri Shafa Nadhira Fahira, Emilianshah Banowo
    10
    DOI: https://doi.org/10.47134/jbkd.v2i2.3665
    Abstract views: 300 times | Downloads: 194 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3665

  • Pengaruh Media Sosial terhadap Komunikasi Antarbudaya Remaja: Studi Kasus di TikTok

    Mahnum Elbah Azzahra, Hafifah Yusrul Hasanah, Debi Amelia, Rhisma Melati, Ahmad Diva Salwi
    9
    DOI: https://doi.org/10.47134/jbkd.v2i2.3380
    Abstract views: 649 times | Downloads: 739 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3380

  • Challenges and Solutions for Decision Making in the Era of Big Data

    Rivi Ananda Alifia, Naila Rahma Safitri, Dinda Martha Irhami, Rusdi Hidayat N, Indah Respati Kusumasari
    13
    DOI: https://doi.org/10.47134/jbkd.v2i2.3498
    Abstract views: 150 times | Downloads: 99 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3498

  • The Role of Information Systems in Improving the Efficiency of Business Decision Making

    Sefiyana Jihanuri Nisrina, Reihan Masviansyah, Andrew Wijaya Adiwana, Indah Respati Kusumasari, Rusdi Hidayat
    10
    DOI: https://doi.org/10.47134/jbkd.v2i2.3470
    Abstract views: 130 times | Downloads: 100 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3470

  • Pengaruh Kredibilitas Influencer, Kualitas Konten, dan Interaksi Sosial terhadap Keputusan Pembelian di E-Commerce TikTok

    Amanda Septia Kirana, Alfina Damayanti, Neni Nora Tumanggor, Pupung Purnamasari
    9
    DOI: https://doi.org/10.47134/jbkd.v2i2.3571
    Abstract views: 988 times | Downloads: 811 times | DOI: https://doi.org/10.47134/jbkd.v2i2.3571