About the Journal

Jurnal Bisnis dan Komunikasi Digital ISSN 3026-5886 is a scientific journal published by Indonesian Journal Publisher. JBKD publishes four issues annually in the months of November, February, May and August. This journal only accepts original scientific research works (not a review) that have not been published by other media. The focus and scope of Jurnal Bisnis dan Komunikasi Digital include articles concerned with Digital Marketing Strategy, E-Commerce, Corporate Communication, Social Media, Big Data Analysis, Online Crisis Management, Digital Ethics, Technology Innovation, Digital Project Management, Digital Performance Measurement. Authors are invited to electronically submit through Journal Website no more than 15 pages of a full paper. The submitted paper should follow the author FORMAT available on the GUIDELINES.

Announcements

Announcement for Authors

2024-09-09

Dear Authors,

Please be informed that after submitting your article, kindly confirm via WhatsApp +628111304014. In addition, all communication and coordination regarding the publication process must go to this number, not to any other number.

Please note that we do not work with third parties. All processes are managed through one door, to avoid fraud.

We inform you that the official Letter of Acceptance (LoA) from our journal can be validated through the following page:
https://pubmedia.id/loa-validation

Please use the page to ensure the validity of your LoA. Thank you for your attention and cooperation.

Sincerely, 
Editorial Team

Read more about Announcement for Authors

Current Issue

Vol. 2 No. 4 (2025): August
View Vol. 2 No. 4 (2025): August
Published: 2025-06-01

Articles

  • Studi Literatur: Strategi Pengembangan Produk Lokal Berdasarkan Perilaku Konsumen Generasi Muda

    Vidi Julius Marpung, Rio Bagus Utomo, Nurul Aini, Hendik Hendrawan, Devin Nabillah Ramadanty W, Aldenia Luthfian Ilma, Ariq Noval Nur Ramadhan, Maharani Ikaningtyas
    12
    DOI: https://doi.org/10.47134/jbkd.v2i4.4394
    Abstract views: 69 times | Downloads: 38 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4394

  • Pengaruh Inovasi Produk terhadap Keputusan Pembelian Konsumen di E-Commerce: Studi pada Pengguna Platform Digital di Surabaya

    Nabila Aulia Nafisca, Chika Meidyanputri, Alvin Cahya Kusuma, Nanda Ari Ramadhan, Belva Arina Cahyani, Nico Ferdinand, Syah Poundra Syawa Haryanto, Rusdi Hidayat N
    9
    DOI: https://doi.org/10.47134/jbkd.v2i4.4455
    Abstract views: 41 times | Downloads: 8 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4455

  • Makna Kreativitas dan Identitas Brand dalam Proses Pengembangan Bisnis Fashion Remaja: Studi Kualitatif pada Yutama.cft

    Mohammad Ryan Mahardika, Muhammad Arif Farhan Nur Hidayat, Sonja Andarini, Indah Respati Kusumasari
    9
    DOI: https://doi.org/10.47134/jbkd.v2i4.4371
    Abstract views: 42 times | Downloads: 15 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4371

  • Content Planning sebagai Strategi Komunikasi Publik pada Media Sosial Balai Penerapan Modernisasi Pertanian (BRMP) Jakarta

    Farrah Nadine Savanna Syarif, Maya May Syarah, Herman
    18
    DOI: https://doi.org/10.47134/jbkd.v2i4.4418
    Abstract views: 2 times | Downloads: 1 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4418

  • Strategi Media Sosial dalam Promosi Produk Budaya UMKM Ramah Lingkungan

    Zaskia Aulia Zahra, Sarah Hazizah, Nazwa Azlia Azzahra, Tiara Apriyana, Eko Purwanto
    23
    DOI: https://doi.org/10.47134/jbkd.v2i4.4260
    Abstract views: 86 times | Downloads: 50 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4260

  • Strategi Komunikasi Pemasaran pada Instagram (@value.consult) dalam Membangun Brand Awareness

    Ananda Shaseria, Maya May Syarah, Herman
    13
    DOI: https://doi.org/10.47134/jbkd.v2i4.4413
    Abstract views: 3 times | Downloads: 3 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4413

  • Representasi Green Economy dalam Iklan Digital Studi Semiotika Kampanye Produk Ramah Lingkungan

    Maulana Syawaldi, Fathia Intan Zahra, Gilfan Ade Firmansyah, Ryan Hardiansyah, Eko Purwanto
    12
    DOI: https://doi.org/10.47134/jbkd.v2i4.4231
    Abstract views: 63 times | Downloads: 40 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4231

  • Strategi Viral Marketing di Media Sosial (Studi Kasus Produk Kuliner)

    Pradikta Aqsal Alrasyid, Eko Purwanto, Bakti Purnama, Jihan Fitria, Aulia Nabila Sasikirana
    11
    DOI: https://doi.org/10.47134/jbkd.v2i4.4532
    Abstract views: 8 times | Downloads: 2 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4532

  • Perencanaan dan Pengembangan Bisnis pada Produk Aksesoris Gantungan Tali Tas

    Ananta Rahma Alifya, Naswa Rihadatul Firdinisa, Himmatin Nisa Imama, Novita Prima Cahyani, Ratna Sari, Maharani Ikaningtyas, Rusdi Hidayat
    10
    DOI: https://doi.org/10.47134/jbkd.v2i4.4400
    Abstract views: 50 times | Downloads: 22 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4400

  • Tren Komunikasi Pemasaran Berbasis AI dan Personalisasi

    Avril Salwaa Adinta, Rafly Mayza Ruby, Sheren Marcelina, Eko Purwanto
    8
    DOI: https://doi.org/10.47134/jbkd.v2i4.4515
    Abstract views: 30 times | Downloads: 13 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4515

  • Analisis Lingkungan Bisnis dan Pengaruhnya terhadap Strategi Pengembangan Bisnis pada Perusahaan Paragon

    Radifa Nur Azizah, Aditya Rizki Tamami, Rendy Anditya Aldy W, Ferthalia Jovita P, Adam Akbar, Elvira Rahma K, Maharani Ikaningtyas
    10
    DOI: https://doi.org/10.47134/jbkd.v2i4.4373
    Abstract views: 55 times | Downloads: 28 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4373

  • Kajian Strategi Pemasaran Digital Berbasis Sponsorship Marketing pada UMKM

    Syarifudin Putra Alwindaru, Intania Syafira Mukhofifah, Moh Ilham Zanuba Suryo Negoro, Syifa Zahra Arista Afandi, Aldo Rizky Novaris, Qolbi Etikasari, Maharani Ikaningtyas
    13
    DOI: https://doi.org/10.47134/jbkd.v2i4.4447
    Abstract views: 46 times | Downloads: 21 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4447

  • Media sebagai Agen Perubahan Komunitas di Era Teknologi Digital

    Muhamad Fauzan, Eko Purwanto, Hilal Dzaki Naufal Jupri, Putri Sulistyo Dewi
    15
    DOI: https://doi.org/10.47134/jbkd.v2i4.4369
    Abstract views: 43 times | Downloads: 18 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4369

  • Perencanaan dan Strategi Pengembangan Bisnis Puding Strawberry Cheesecake sebagai Inovasi Dessert Kekinian untuk Target Pasar Milenial

    Elia Rahmawati Sidauruk, Erika Fatrecia Silaban, Rivi Ananda Alifia, Naila Rahma Safitri, Rachmadani Masyithah Nurjannah, Rusdi Hidayat N, Maharani Ikaningtyas
    14
    DOI: https://doi.org/10.47134/jbkd.v2i4.4415
    Abstract views: 55 times | Downloads: 21 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4415

  • Peran Media Sosial dalam Mempromosikan Gaya Hidup Berkelanjutan: Studi Budaya Konsumen Hijau di Kalangan Milenial

    Krisna Ardianto, Reinaldi Kurniawan, Riefa Mayafani, Erica Epril H, Eko Purwanto
    8
    DOI: https://doi.org/10.47134/jbkd.v2i4.4256
    Abstract views: 54 times | Downloads: 23 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4256

  • Strategi Komunikasi Merek Lokal dalam Menghadapi Persaingan Global

    Maulana Irham Dhianulhaq, Eko Purwanto, Mahardhika Kenta Nur Aditya, Fahreza Al Hakim, Ridho Adnand Maulana
    8
    DOI: https://doi.org/10.47134/jbkd.v2i4.4534
    Abstract views: 8 times | Downloads: 3 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4534

  • Human Resource Strategy Development in Facing Challenges Digital Transformation: Case Study of PT Telkom Indonesia

    Naufal Zaka Putra Gifa, Muhammad Bintang Rizke, Susanti Ratna Sari, Nur Diana Rahmawati, Farah Febrina Yofianka, Faizah Ats Tsaniyah, Siti Ajeng Ayu, Rusdi Hidayat N, Maharani Ikaningtyas
    12
    DOI: https://doi.org/10.47134/jbkd.v2i4.4405
    Abstract views: 68 times | Downloads: 46 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4405

  • Strategi Komunikasi Merek Emosional pada Produk Kecantikan

    Clara Anastasya Putri, Muhamad Rifqi Chalik, Eko Purwanto
    11
    DOI: https://doi.org/10.47134/jbkd.v2i4.4526
    Abstract views: 13 times | Downloads: 4 times | DOI: https://doi.org/10.47134/jbkd.v2i4.4526
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