Challenges and Opportunities for Using Artificial Intelligence as a Supporting Tool in Business Decision Making in the Digital Era

Rusdi Hidayat N; Indah Respati Kusumasari; Pinky Arisma Putri; Nindia Murdiana; Devina Rahma Puspita

doi:10.47134/jbkd.v2i2.3469

Challenges and Opportunities for Using Artificial Intelligence as a Supporting Tool in Business Decision Making in the Digital Era

Authors

Rusdi Hidayat N Universitas Pembangunan Nasional "Veteran" Jawa Timur
Indah Respati Kusumasari Universitas Pembangunan Nasional "Veteran" Jawa Timur
Pinky Arisma Putri Universitas Pembangunan Nasional "Veteran" Jawa Timur
Nindia Murdiana Universitas Pembangunan Nasional "Veteran" Jawa Timur
Devina Rahma Puspita Universitas Pembangunan Nasional "Veteran" Jawa Timur

DOI:

https://doi.org/10.47134/jbkd.v2i2.3469

Keywords:

Artificial Intelligence, Decision Making, Business

Abstract

This article discusses the challenges and opportunities of using Artificial Intelligence (AI) as a supporting tool in business decision making in the digital era. In the context of growing digitalization, AI plays an important role in improving operational efficiency and accuracy of data analysis, which has a significant impact on various aspects of business, including audit, finance and accounting. This research uses a literature study method to identify the challenges and opportunities faced by companies in implementing AI. The research results show that AI can increase efficiency and productivity, as well as provide more accurate predictive analysis. However, the application of AI is also faced with challenges such as the need for sophisticated technological infrastructure and ethical risk management. By utilizing AI, companies can make real-time data-based decisions, understand market trends, and innovate products that suit consumer needs. This article emphasizes the importance of adapting to new technologies to achieve business goals in the digital era.

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Published

2024-12-23

How to Cite

Rusdi Hidayat N, Kusumasari, I. R., Putri, P. A., Murdiana, N., & Puspita, D. R. (2024). Challenges and Opportunities for Using Artificial Intelligence as a Supporting Tool in Business Decision Making in the Digital Era. Jurnal Bisnis Dan Komunikasi Digital, 2(2), 17. https://doi.org/10.47134/jbkd.v2i2.3469