The Role of Big Data Analytics in Supporting Decision-Making Theories in Companies

Faizah Ats Tsaniyah; Santika Purwaty Ningsih; Dinda Yovita Cyntia; Indah Respati Kusumasari; Rusdi Hidayat N

doi:10.47134/jbkd.v2i2.3458

The Role of Big Data Analytics in Supporting Decision-Making Theories in Companies

Authors

Faizah Ats Tsaniyah Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
Santika Purwaty Ningsih Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
Dinda Yovita Cyntia Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
Indah Respati Kusumasari Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
Rusdi Hidayat N Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia

DOI:

https://doi.org/10.47134/jbkd.v2i2.3458

Keywords:

Big Data Analytics, Decision-making, Analysis

Abstract

Advances in information technology have sparked a revolution in data processing and analysis. Big Data Analytics (BDA) plays an important role in enabling companies to make faster, more accurate, and data-driven decisions. This study adopts a qualitative research approach to explore the intersection of Big Data Analytics (BDA) and decision-making theory. Qualitative research is well suited for this purpose as it enables in-depth exploration of complex phenomena and provides rich contextual insights. Big Data Analytics (BDA) plays an important role in improving decision-making by providing accurate, timely and evidence-based insights. In the manufacturing sector, BDA is used for real-time quality monitoring and predictive maintenance. Big Data Analytics (BDA) contributes significantly to supporting decision theory by improving the quality, speed, and accuracy of the decision-making process. Companies are advised to build a technology infrastructure that supports the comprehensive implementation of BDA.

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Published

2024-12-21

How to Cite

Faizah Ats Tsaniyah, Ningsih, S. P., Cyntia, D. Y., Kusumasari, I. R., & Hidayat N, R. (2024). The Role of Big Data Analytics in Supporting Decision-Making Theories in Companies. Jurnal Bisnis Dan Komunikasi Digital, 2(2), 10. https://doi.org/10.47134/jbkd.v2i2.3458