Peran Humas dalam Mempromosikan Wisata Edukasi Akbar Zoo di Kabupaten Banyuwangi
DOI:
https://doi.org/10.47134/jbkd.v1i2.1919Keywords:
Peran Humas, Promosi, Wisata EdukasiAbstract
Banyaknya wisata di Kabupaten Banyuwangi membuat wisata edukasi Akbar Zoo Banyuwangi harus bisa bersaing dengan wisata yang lainnya. Sehingga diperlukannya peran humas dalam mempromosikan wisata edukasi Akbar Zoo Banyuwangi dan mempertahankan pengunjung Akbar Zoo. Menurut Kotler bauran promosi mendefinisikan promosi sebagai strategi yang digunakan untuk menginformasikan dan mempengaruhi pasar tentang barang atau jasa melalui periklanan, promosi, penjualan personal, public relation, dan penjualan langsung. Tujuan dari penelitian ini untukmengetahui peran humas dalam mempromosikan wisata edukasi Akbar Zoo, untuk mengetahui media yang digunakan untuk mempromosikan wisata edukasi Akbar Zoo, dan untuk mengetahui faktor-faktor yang menjadi kendala Humas dalam mempromosikan wisata Akbar Zoo Banyuwangi. Metode penelitian kualitatif dengan jenis penelitian deskriptif menggunakan teknik wawancara, observasi, dan dokumentasi. Dari metode yang digunakan didapatkan hasil peran Humas dalam mempromosikan wisata Akbar Zoo dengan cara menciptakan komunikasi, mambangun relation, sebagai back up management, dan menciptakan citra yang baik pada Akbar Zoo. Kemudian terkait dengan media yang digunakan Humas Akbar Zoo dalam mempromosikan wisata edukasi Akbar Zoo dengan menggunakan media cetak dan media sosial. Kedua media dimaksimalkan untuk mempromosikan wisata edukasi Akbar Zoo seperti baliho, koran, proposal, Tv, radio, Instagram. Dari media tersebut dapat membantu Humas dalam mempromosikan Akbar Zoo dan meningkatkan dan mempertahankan pengunjung Akbar Zoo. Terkait dengan faktor-faktor kendala dalam mempromosikan wisata edukasi Akbar Zoo yaitu kendala seperti anggaran, kendala persaingan antar wisata dan pergantian koordinator promosi eksternal Akbar Zoo Banyuwangi.
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