The Role of Peers in Shaping Purchasing Decisions of Fashion Products among Teenagers

Winona Monica Bahari; Aisyah Putri Nabila; Chris Louis Budiarto; Rusdi Hidayat; Indah Respati Kusumasari

doi:10.47134/jbkd.v2i2.3451

The Role of Peers in Shaping Purchasing Decisions of Fashion Products among Teenagers

Authors

Winona Monica Bahari Universitas Pembangunan Nasional “Veteran” Jawa Timur
Aisyah Putri Nabila Universitas Pembangunan Nasional “Veteran” Jawa Timur
Chris Louis Budiarto Universitas Pembangunan Nasional “Veteran” Jawa Timur
Rusdi Hidayat Universitas Pembangunan Nasional “Veteran” Jawa Timur
Indah Respati Kusumasari Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.47134/jbkd.v2i2.3451

Keywords:

Purchase Decision, Fashion, Teenagers, Social Media, Teenage Lifestyle

Abstract

This study explores the influence of the social environment on consumer decision-making patterns among teenagers. This research uses a qualitative, descriptive approach and a literature study. The results showed that the social climate significantly influences adolescent consumer decision-making patterns. These findings can help understand how the social environment affects adolescent consumer behavior and contribute to developing effective marketing strategies; keywords: social environment, consumer decision-making patterns, adolescents, qualitative approach, and literature study.

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Published

2024-12-19

How to Cite

Bahari, W. M., Nabila, A. P., Budiarto, C. L., Hidayat, R., & Kusumasari, I. R. (2024). The Role of Peers in Shaping Purchasing Decisions of Fashion Products among Teenagers. Jurnal Bisnis Dan Komunikasi Digital, 2(2), 12. https://doi.org/10.47134/jbkd.v2i2.3451