Analisis Kemudahan Akses, Informasi, dan Orientasi Wisatawan dalam Meningkatkan Pelayanan di Kampung Wisata Tematik Ranca Indah

Gabriella Hidayat; Diana Michiko; Muhammad Thio Faza Saidina; Tania Jayadiputri; Budi Setiawan

doi:10.47134/pjpp.v3i2.5814

Authors

Gabriella Hidayat Universitas Pradita
Diana Michiko Universitas Pradita
Muhammad Thio Faza Saidina Universitas Pradita
Tania Jayadiputri Universitas Pradita
Budi Setiawan Universitas Pradita

DOI:

https://doi.org/10.47134/pjpp.v3i2.5814

Keywords:

Informasi Pariwisata, Orientasi Wisatawan, Layanan Destinasi, Desa Wisata Tematik

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya peningkatan kualitas layanan pada destinasi pariwisata berbasis masyarakat melalui kemudahan akses, ketersediaan informasi, dan orientasi wisatawan. Ketiga aspek tersebut berperan penting dalam membentuk pengalaman, kepuasan, serta keberlanjutan pengelolaan destinasi. Berbagai studi menunjukkan bahwa aksesibilitas, informasi digital, sistem penunjuk arah, serta tata kelola berbasis masyarakat menjadi faktor utama dalam meningkatkan daya saing desa wisata. Penelitian ini bertujuan untuk menganalisis peran akses, informasi, dan orientasi wisatawan dalam meningkatkan layanan di Kampung Wisata Tematik Ranca Indah, Tangerang Selatan. Penelitian dilaksanakan pada Februari hingga Maret 2026 dengan pendekatan kualitatif. Data primer diperoleh melalui wawancara mendalam dengan Ketua Kampung Wisata dan Ketua Pokdarwis, serta didukung oleh observasi dan dokumentasi. Analisis data dilakukan menggunakan triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa kualitas layanan dipengaruhi oleh akses masuk dan keluar yang terintegrasi, identitas destinasi yang jelas, ketersediaan informasi layanan, serta penataan elemen orientasi di dalam kawasan. Program seperti pembuatan logo, penyusunan SOP wisata, penetapan aturan pengunjung, dan pemasangan banner terbukti meningkatkan visibilitas, alur layanan, dan kesiapan pengelolaan. Hal ini menunjukkan bahwa optimalisasi ketiga aspek tersebut mampu meningkatkan citra destinasi dan kenyamanan wisatawan.

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