Analisa Media Siber pada Tayangan Langsung Virtual Youtube Mythia Batford
DOI:
https://doi.org/10.47134/jbkd.v1i1.1914Keywords:
Virtual Youtuber, Media Siber, Fandom, Mythia BatfordAbstract
Penelitian ini dilakukan dengan tujuan utama untuk melakukan analisis mendalam terhadap tayangan langsung yang disajikan melalui kanal YouTube Mythia Batford. Dalam era yang ditandai oleh perkembangan pesat media siber, fenomena siaran langsung telah menjadi semakin merakyat. Banyak individu kini memanfaatkan kemampuan ini sebagai peluang untuk mencari penghasilan, menjadikan diri mereka sebagai livestreamer melalui berbagai platform populer seperti Youtube, Instagram, Twitch, dan Facebook. Dalam upaya untuk memahami lebih dalam mengenai fenomena ini, penelitian ini mengadopsi metode etnografi virtual. Metode ini memungkinkan penyelidikan mendalam terhadap perilaku dan interaksi pengguna internet, terutama dalam konteks pemanfaatan media siber. Dengan menerapkan kerangka kerja Analisis Media Siber, penelitian ini secara khusus mengkaji konten siaran langsung yang dihadirkan oleh Mythia Batford. Tayangan-tayangan ini memiliki daya tarik yang signifikan bagi penggemar budaya Jepang di Indonesia. Penelitian ini menemukan bahwa Mythia Batford memiliki kemampuan untuk mengambil peran sebagai Master of Ceremony dalam acara-acara tertentu, seperti Comifuro Virtual 2 dan Karafuru Carnival. Partisipasinya dalam peran ini berhasil menarik perhatian dari kalangan penggemar budaya Jepang di Indonesia. Dengan demikian, kanal YouTube Mythia Batford tidak hanya menjadi sumber hiburan semata, melainkan juga memiliki dampak yang berarti dalam membentuk dan memperkuat komunitas budaya pop Jepang di Indonesia. Melalui karya-karyanya, Mythia Batford tidak hanya memperkaya ranah hiburan di dunia maya, tetapi juga berkontribusi secara nyata dalam membangun ikatan dan identitas budaya dalam skala yang lebih luas.
References
AlHarbi, B. Y. (2019). Automatic cyber bullying detection in Arabic social media. International Journal of Engineering Research and Technology, 12(12), 2330–2335.
Arifin, N. A. (2019). Parental awareness on cyber threats using social media. Jurnal Komunikasi: Malaysian Journal of Communication, 35(2), 485–498. https://doi.org/10.17576/JKMJC-2019-3502-29 DOI: https://doi.org/10.17576/JKMJC-2019-3502-29
Charmaraman, L. (2018). Asian American social media use: From cyber dependence and cyber harassment to saving face. Asian American Journal of Psychology, 9(1), 72–86. https://doi.org/10.1037/aap0000109 DOI: https://doi.org/10.1037/aap0000109
Chidukwani, A. (2022). A Survey on the Cyber Security of Small-to-Medium Businesses: Challenges, Research Focus and Recommendations. IEEE Access. https://doi.org/10.1109/ACCESS.2022.3197899 DOI: https://doi.org/10.1109/ACCESS.2022.3197899
Çimke, S. (2021). Social media addiction, cyberbullying and cyber victimization of university students. Archives of Psychiatric Nursing, 35(5), 499–503. https://doi.org/10.1016/j.apnu.2021.07.004 DOI: https://doi.org/10.1016/j.apnu.2021.07.004
Craig, W. (2020). Social Media Use and Cyber-Bullying: A Cross-National Analysis of Young People in 42 Countries. Journal of Adolescent Health, 66(6). https://doi.org/10.1016/j.jadohealth.2020.03.006 DOI: https://doi.org/10.1016/j.jadohealth.2020.03.006
Jevtić, P. (2020). Dynamic structural percolation model of loss distribution for cyber risk of small and medium-sized enterprises for tree-based LAN topology. Insurance: Mathematics and Economics, 91, 209–223. https://doi.org/10.1016/j.insmatheco.2020.02.005 DOI: https://doi.org/10.1016/j.insmatheco.2020.02.005
Kanan, T. (2020). Cyber-bullying and cyber-harassment detection using supervised machine learning techniques in Arabic social media contents. Journal of Internet Technology, 21(5), 1409–1421. https://doi.org/10.3966/160792642020092105016
Kumari, K. (2021). Bilingual Cyber-aggression detection on social media using LSTM autoencoder. Soft Computing, 25(14), 8999–9012. https://doi.org/10.1007/s00500-021-05817-y DOI: https://doi.org/10.1007/s00500-021-05817-y
Longobardi, C. (2020). Follow or be followed: Exploring the links between Instagram popularity, social media addiction, cyber victimization, and subjective happiness in Italian adolescents. Children and Youth Services Review, 113. https://doi.org/10.1016/j.childyouth.2020.104955 DOI: https://doi.org/10.1016/j.childyouth.2020.104955
Luqman, A. (2020). Enterprise Social Media and Cyber-slacking: An Integrated Perspective. International Journal of Human-Computer Interaction, 36(15), 1426–1436. https://doi.org/10.1080/10447318.2020.1752475 DOI: https://doi.org/10.1080/10447318.2020.1752475
Majid, N. W. A. (2020). Progress report of cyber society v1.0 development as a learning media for Indonesian society to support EFA. International Journal of Engineering Pedagogy, 10(4), 133–145. https://doi.org/10.3991/ijep.v10i4.13085 DOI: https://doi.org/10.3991/ijep.v10i4.13085
Mishna, F. (2018). Social media, cyber-aggression and student mental health on a university campus. Journal of Mental Health, 27(3), 222–229. https://doi.org/10.1080/09638237.2018.1437607 DOI: https://doi.org/10.1080/09638237.2018.1437607
Mkhize, S. (2020). An examination of social media as a platform for cyber-violence against the LGBT+ population. Agenda, 34(1), 23–33. https://doi.org/10.1080/10130950.2019.1704485 DOI: https://doi.org/10.1080/10130950.2019.1704485
Modha, S. (2020). Detecting and visualizing hate speech in social media: A cyber Watchdog for surveillance. Expert Systems with Applications, 161. https://doi.org/10.1016/j.eswa.2020.113725 DOI: https://doi.org/10.1016/j.eswa.2020.113725
Nagle, J. (2018). Twitter, cyber-violence, and the need for a critical social media literacy in teacher education: A review of the literature. Teaching and Teacher Education, 76, 86–94. https://doi.org/10.1016/j.tate.2018.08.014 DOI: https://doi.org/10.1016/j.tate.2018.08.014
Ncube, L. (2019). Digital Media, Fake News and Pro-Movement for Democratic Change (MDC) Alliance Cyber-Propaganda during the 2018 Zimbabwe Election. African Journalism Studies, 40(4), 44–61. https://doi.org/10.1080/23743670.2019.1670225 DOI: https://doi.org/10.1080/23743670.2019.1670225
Novitasari, E., Nurdin, M., J., F. U. K. D. P. I., & D., D. (2020). DAKWAH MELALUI MEDIA SOSIAL YOUTUBE (Analisis Media Siber dalam Etnografi Virtual pada Channel YouTube Transformasi Iswahyudi).
Nusrat, A. (2021). Enterprise social media and cyber-slacking: A Kahn’s model perspective. Information and Management, 58(1). https://doi.org/10.1016/j.im.2020.103405 DOI: https://doi.org/10.1016/j.im.2020.103405
Primasari, W., & Si, M. (2016). PEMAKNAAN MAHASISWA ILMU KOMUNIKASI TERHADAP MEDIA SIBER. Jurnal Makna, 1(2). www.internetworldstats
Puspitaningrum, D. R., & Prasetio, A. (2019). Fenomena “Virtual Youtuber” Kizuna Ai di Kalangan Penggemar Budaya Populer Jepang di Indonesia. Mediator: Jurnal Komunikasi, 12(2). https://doi.org/10.29313/mediator.v12i2.4758 DOI: https://doi.org/10.29313/mediator.v12i2.4758
Rawat, R. (2023). Logical concept mapping and social media analytics relating to cyber criminal activities for ontology creation. International Journal of Information Technology (Singapore), 15(2), 893–903. https://doi.org/10.1007/s41870-022-00934-9 DOI: https://doi.org/10.1007/s41870-022-00934-9
Rulli Nasrullah, M. S. (2014). TEORI DAN RISET MEDIA SIBER (CYBERMEDIA) (1st ed., Vol. 1). PRENADAMEDIA GROUP.
Sadiq, Z. A., Susanti, A., Jember, U. M., Karimata, J., & Jember, N. 49. (n.d.). ANALISIS MEDIA SIBER PADA SIARAN LANSUNG VIRTUAL YOUTUBER AYUNDA RISU.
Sharif, O. (2022). Tackling cyber-aggression: Identification and fine-grained categorization of aggressive texts on social media using weighted ensemble of transformers. Neurocomputing, 490, 462–481. https://doi.org/10.1016/j.neucom.2021.12.022 DOI: https://doi.org/10.1016/j.neucom.2021.12.022
Shu, K. (2018). Understanding cyber attack behaviors with sentiment information on social media. Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 10899, 377–388. https://doi.org/10.1007/978-3-319-93372-6_41 DOI: https://doi.org/10.1007/978-3-319-93372-6_41
Subroto, A. (2019). Cyber risk prediction through social media big data analytics and statistical machine learning. Journal of Big Data, 6(1). https://doi.org/10.1186/s40537-019-0216-1 DOI: https://doi.org/10.1186/s40537-019-0216-1
Thakur, K. (2019). Cyber Security in Social Media: Challenges and the Way Forward. IT Professional, 21(2), 41–49. https://doi.org/10.1109/MITP.2018.2881373 DOI: https://doi.org/10.1109/MITP.2018.2881373
Thuraisingham, B. (2020). The role of artificial intelligence and cyber security for social media. Proceedings - 2020 IEEE 34th International Parallel and Distributed Processing Symposium Workshops, IPDPSW 2020, 1116–1118. https://doi.org/10.1109/IPDPSW50202.2020.00184 DOI: https://doi.org/10.1109/IPDPSW50202.2020.00184
van der Walt, E. (2018). Cyber-security: Identity deception detection on social media platforms. Computers and Security, 78, 76–89. https://doi.org/10.1016/j.cose.2018.05.015 DOI: https://doi.org/10.1016/j.cose.2018.05.015
Downloads
Published
How to Cite
