Persepsi Kecantikan Penonton Wanita di Channel YouTube Nanda Arsyinta
DOI:
https://doi.org/10.47134/interaction.v1i2.2878Keywords:
cita-cita kecantikan, YouTube, penonton wanita, analisis penerimaan, perawatan diriAbstract
Penelitian ini bertujuan untuk memahami persepsi audiens perempuan terhadap kecantikan yang digambarkan di saluran YouTube Nanda Arsyinta. Dengan menggunakan pendekatan deskriptif kualitatif dengan analisis resepsi dan teori S-O-R (Stimulus-Organism-Response) oleh Hovland et al., data dikumpulkan melalui wawancara. Temuan mengungkapkan bahwa penonton menganggap saluran ini sebagai sumber informasi kecantikan yang berharga, motivasi, dan inspirasi untuk perawatan diri. Penelitian ini menyimpulkan bahwa konten tersebut secara signifikan mempengaruhi sikap dan perilaku audiens terhadap praktik kecantikan, menyoroti peran saluran ini dalam membentuk standar kecantikan dan rutinitas perawatan diri.
References
A. Meiliana, "Exploring the Female Body and Beauty Myths," 2018.
F. Pusung, B. Revia, and Y. Nugraheni, "Female Viewer Reception of Female Beauty Through Corporate Advertising SK II 'Bare Skin Project'," J. SCRIPTURA, vol. 10, pp. 85-96, 2020. DOI: https://doi.org/10.9744/scriptura.10.2.85-96
Inayah and R. Nur, "Analysis of Beauty Reception in YouTube Video Abel Cantika 'Wardah One Brand Makeup Tutorial'," JOM FISIP, vol. 7, no. 2, 2020.
Ko and Wu, "Exploring Determinants of Viewer Loyalty Towards Beauty Youtubers," Proceedings of the 2017 International Conference on Education and Multimedia Technology, 2017. DOI: https://doi.org/10.1145/3124116.3124130
L. D. Aprilita, "Representation of Female Beauty in Social Media Instagram," J. Paradigma, vol. 8, 2016.
Lepisto and Vahajylkka, "Youtubers and the Impact on Viewers' Buying Behavior," 2017.
Lepisto and Vahajylkka, "Youtubers and the Impact on Viewers' Buying Behavior," 2017.
M. Multazam, "Beauty Stylist Reception Regarding Beauty in Beauty Vlog Tasya Farasya on Youtube," Kwik Kian Gie, Jakarta, 2021.
M. Purbayanti, "Reception Analysis of Teenagers Towards Female Beauty Concepts in Commoline Magazine Cosmetics Ads," vol. 5, 2020.
MarkPlus, Inc., "ZAP Beauty Index 2018," ZAP Clinic, 2018.
S. H. Mailasari and U. Wahid, "Audience Reception Analysis of Message Content in Wardah Cosmetics 'Long Lasting Lipstick Feel The Color'," Commun. J., vol. 11, pp. 1-8, 2020.
Saitkasimova and K, "The Beauty Blogging Phenomenon and the Effect Beauty Bloggers Have on Their Readers," 2015.
Suseno and Dewi, "The Relationship Between Body Shape Dissatisfaction and the Intention to Undergo Body Care Among Early Adult Women," Fak. Psikol. Univ. Diponegoro, Semarang, 2014.
Syata and N, "The Meaning of Beauty Among Students in a Phenomenological Perspective," J. Jur. Ilmu Komun. FISIP Unhas, 2016.
Wibowo and Pandu, "Interior Design of Beauty Clinics Based on Eco-Design," Surabaya, 2013.
