Digital Media Consumption Trends and Changing Consumer Mindsets: A Case Study of Online Shopping Behavior

Authors

  • Dhelza Deswita Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
  • Umar Farisal Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
  • Eko Purwanto Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
  • Siti Sarah Naila Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
  • Khinandha Aulia Winarto Putri Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
  • Khinantie Winarto Putri Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
  • Lola Syahira Kamila Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
  • Nazwalia Fairuz Mumtaz Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
  • Erida Eka Pratiwi Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia

DOI:

https://doi.org/10.47134/jbkd.v1i4.2839

Keywords:

Digital Media, E-Commerce, Consumer Behavior, Consumer Mindset Change

Abstract

This study aims to determine the influence of digital media and changes in consumer mindsets in online shopping or e-commerce. E-commerce (electronic commerce) is an activity in the form of buying or selling products electronically on online services or via the internet.  E-commerce utilizes technology to introduce goods or services, provide incentives to customers to give and create preferences for product images. This research is a library research using secondary data using indirect methods. The results showed that the main reason for making purchases through e-commerce was due to several things, namely practicality, the absence of products or goods sought directly in the store, many choices and considerations. prices and promotions given in online stores.

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Published

2024-07-10

How to Cite

Deswita, D., Farisal, U., Purwanto, E., Naila, S. S., Putri, K. A. W., Putri, K. W., … Pratiwi, E. E. (2024). Digital Media Consumption Trends and Changing Consumer Mindsets: A Case Study of Online Shopping Behavior . Jurnal Bisnis Dan Komunikasi Digital, 1(4), 8. https://doi.org/10.47134/jbkd.v1i4.2839

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