Digital Media Consumption Trends and Changing Consumer Mindsets: A Case Study of Online Shopping Behavior

Dhelza Deswita; Umar Farisal; Eko Purwanto; Siti Sarah Naila; Khinandha Aulia Winarto Putri; Khinantie Winarto Putri; Lola Syahira Kamila; Nazwalia Fairuz Mumtaz; Erida Eka Pratiwi

doi:10.47134/jbkd.v1i4.2839

Authors

Dhelza Deswita Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
Umar Farisal Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
Eko Purwanto Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
Siti Sarah Naila Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
Khinandha Aulia Winarto Putri Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
Khinantie Winarto Putri Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
Lola Syahira Kamila Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
Nazwalia Fairuz Mumtaz Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia
Erida Eka Pratiwi Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang, Indonesia

DOI:

https://doi.org/10.47134/jbkd.v1i4.2839

Keywords:

Digital Media, E-Commerce, Consumer Behavior, Consumer Mindset Change

Abstract

This study aims to determine the influence of digital media and changes in consumer mindsets in online shopping or e-commerce. E-commerce (electronic commerce) is an activity in the form of buying or selling products electronically on online services or via the internet. E-commerce utilizes technology to introduce goods or services, provide incentives to customers to give and create preferences for product images. This research is a library research using secondary data using indirect methods. The results showed that the main reason for making purchases through e-commerce was due to several things, namely practicality, the absence of products or goods sought directly in the store, many choices and considerations. prices and promotions given in online stores.

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