Etika Produksi Konten Budaya Lokal oleh Kreator Digital Global

Ahmad Saukhy Fajri; Eko Purwanto; Putri Sulistyo Dewi; Diyan Fitriani Pangestu; Muhammad Ulul Azmi

doi:10.47134/converse.v2i1.4333

Authors

Ahmad Saukhy Fajri Universitas Muhammadiyah Tangerang
Eko Purwanto Universitas Muhammadiyah Tangerang
Putri Sulistyo Dewi Universitas Muhammadiyah Tangerang
Diyan Fitriani Pangestu Universitas Muhammadiyah Tangerang
Muhammad Ulul Azmi Universitas Muhammadiyah Tangerang

DOI:

https://doi.org/10.47134/converse.v2i1.4333

Keywords:

Eksplorasi Budaya Lokal, Etika Konten Digital, Keadilan Budaya, Kreator Global, Representasi Budaya

Abstract

Perkembangan teknologi digital dan globalisasi telah memberikan akses luas bagi kreator konten dari berbagai negara untuk mengeksplorasi dan menyebarluaskan unsur-unsur budaya lokal melalui media digital. Walaupun hal ini membuka peluang untuk memperkenalkan kekayaan budaya kepada masyarakat internasional, praktik tersebut juga memunculkan persoalan etis, terutama terkait cara penyajian, keaslian narasi, serta potensi eksploitasi budaya. Artikel ini mengkaji persoalan etika yang muncul ketika kreator digital global memproduksi konten yang mengambil inspirasi dari budaya lokal, dengan menitikberatkan pada keseimbangan antara ekspresi kreatif, kepentingan komersial, dan penghormatan terhadap identitas budaya setempat. Menggunakan metode kualitatif berbasis studi literatur dan analisis terhadap representasi konten di media digital, penelitian ini menemukan pentingnya pemahaman konteks budaya, partisipasi komunitas lokal, dan penerapan prinsip etis dalam proses produksi. Penulis merekomendasikan pembentukan pedoman etik internasional dan peningkatan pemahaman lintas budaya bagi para kreator digital guna mendorong praktik produksi konten yang etis dan menghormati keragaman budaya.

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