Komunikasi Digital dalam Pemberdayaan Kelompok Wanita Tani (KWT) melalui Teknologi Smart Farming
DOI:
https://doi.org/10.47134/converse.v1i4.3855Keywords:
Adopsi Teknologi, Komunikasi Digital, Kelompok Wanita Tani, Pemberdayaan Perempuan, Smart FarmingAbstract
Penelitian ini bertujuan untuk menganalisis peran komunikasi digital dalam pemberdayaan Kelompok Wanita Tani (KWT) melalui teknologi smart farming. Dengan menggunakan pendekatan kualitatif dan metode studi literatur, penelitian ini mengacu pada Teori Difusi Inovasi Rogers untuk memahami proses adopsi teknologi oleh KWT. Hasil penelitian menunjukkan bahwa adopsi smart farming mengikuti lima tahap utama: pengetahuan, persuasi, keputusan, implementasi, dan konfirmasi. Komunikasi digital memainkan peran penting dalam setiap tahap, mulai dari peningkatan pemahaman hingga evaluasi teknologi. Faktor utama yang mempengaruhi adopsi meliputi kemudahan penggunaan, manfaat yang dirasakan, dan bukti hasil yang jelas. Keberhasilan implementasi didukung oleh pelatihan digital yang berkelanjutan dan akses kepada dukungan teknis. Umpan balik pada tahap konfirmasi semakin memperkuat keberlanjutan penggunaan teknologi. Penelitian ini memberikan wawasan tentang pentingnya komunikasi digital dalam memfasilitasi adopsi teknologi Smart Farming di kalangan KWT.
References
Adnan, F., Fadilah, R. A., & Purwanto, E. (2025). Peran Media Digital dalam Mendukung Program Pembangunan Berkelanjutan. Interaction Communication Studies Journal, 1(4), 12. https://doi.org/10.47134/interaction.v1i4.3587
Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Prentice Hall.
Alaa Al-Tulaibawi, Pablo de Frutos Madrazo, & Pedro Antonio Martín Cervantes. (2024). Adoption of Internet of Things (IoT) in Smart Farm Management: Implications for Sustainable Agriculture in Iraq. Nanotechnology Perceptions, 1324–1343. https://doi.org/10.62441/nano-ntp.vi.3370
Andesti, C. L., Amuharnis, A., Sirait, W., Nurhidayat, N., Lonanda, F., Karfindo, K., & Dian, R. (2024). Pemanfataan Aplikasi E-Sawit Kita Sebagai Media Pembelajaran Serta Menciptakan Informasi Aktual Dan Kolaborasi Antar Petani Sawit. Jurnal Pengabdian Masyarakat Nasional, 4(2), 133. https://doi.org/10.22441/pemanas.v4i2.30168Ajzen, I. (1991). "The theory of planned behavior." Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Bandura, A. (2001). "Social Cognitive Theory: An Agentic Perspective." Annual Review of Psychology, 52(1), 1-26.
Basit, A., Purwanto, E., Kristian, A., Pratiwi, D. I., Krismira, Mardiana, I., & Saputri, G. W. (2022). Teknologi Komunikasi Smartphone Pada Interaksi Sosial. LONTAR: Jurnal Ilmu Komunikasi, 10(1), 1–12. https://doi.org/10.30656/lontar.v10i1.3254
Castells, M. (2009). Communication Power. Oxford University Press.
Damanpour, F., & Schneider, M. (2009). "Characteristics of Innovation and Innovation Adoption in Public Organizations: Assessing the Role of Managers." Journal of Public Administration Research and Theory, 19(3), 495–522.
Davis, F. D. (1989). "Perceived usefulness, perceived ease of use, and user acceptance of information technology." MIS Quarterly, 13(3), 319-340.
Deswita, D., Farisal, U., Purwanto, E., Naila, S. S., Putri, K. A. W., Putri, K. W., Kamila, L. S., Mumtaz, N. F., & Pratiwi, E. E. (2024). Digital Media Consumption Trends and Changing Consumer Mindsets: A Case Study of Online Shopping Behavior. Jurnal Bisnis Dan Komunikasi Digital, 1(4), 8. https://doi.org/10.47134/jbkd.v1i4.2839
El Bilali, H., Bottalico, F., Ottomano Palmisano, G., & Capone, R. (2020). Information and Communication Technologies for Smart and Sustainable Agriculture (pp. 321–334). https://doi.org/10.1007/978-3-030-40049-1_41
Erlinnawati, A., & Purwanto, E. (2024). Peran Teknologi dan Komunikasi dalam Manajemen Pembangunan Berkelanjutan. Jurnal Bisnis Dan Komunikasi Digital, 1(4), 11. https://doi.org/10.47134/jbkd.v1i4.3034
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Addison-Wesley.
Gatignon, H., & Robertson, T. S. (1985). "A Propositional Inventory for New Diffusion Research." Journal of Consumer Research, 11(4), 849-867.
Gichuki., D. K., Mbuguah, S. M., Owoche, P. O., & Oyile, P. O. (2024). Assessing Preparedness for Smart Farming and Technology Adoption among Kenyan Farmers. International Journal of Research and Innovation in Applied Science, IX(VIII), 548–555. https://doi.org/10.51584/IJRIAS.2024.908048
Glover, D., Venot, J. P., & Maat, H. (2019). "Farmers’ use of apps for smart farming in India: Status and future possibilities." Agricultural Systems, 174, 102-110.
Heath, R. L., & Bryant, J. (2000). Human Communication Theory and Research: Concepts, Effects, and Contexts. Lawrence Erlbaum Associates
Jumanne, A. (2024). Leveraging Digital Technologies for Sustainable Agriculture in Enhancing Social and Economic Development in Kenya. International Journal of Agriculture, 9(2), 13–23. https://doi.org/10.47604/ija.2546
Kabeer, N. (2005). "Gender Equality and Women’s Empowerment: A Critical Analysis of the Third Millennium Development Goal." Gender & Development, 13(1), 13-24.
Kaplan, A. M., & Haenlein, M. (2010). "Users of the world, unite! The challenges and opportunities of Social Media." Business Horizons, 53(1), 59-68.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Lievrouw, L. A., & Livingstone, S. (2006). Handbook of New Media: Social Shaping and Consequences of ICTs. Sage Publications.
Lupton, D. (2014). Digital Sociology. Routledge.
Mahajan, V., Muller, E., & Srivastava, R. K. (1990). "Determination of Adopter Categories by Using Innovation Diffusion Models." Journal of Marketing Research, 27(1), 37-50.
Michura, E. G. (2022). Role of Media Technology in Food Production, Kenya Vision 2030. In Current Topics in Agricultural Sciences Vol. 6 (pp. 102–114). Book Publisher International (a part of SCIENCEDOMAIN International). https://doi.org/10.9734/bpi/ctas/v6/11958D
Nussbaum, M. (2000). Women and Human Development: The Capabilities Approach. Cambridge University Press.
Omar, Z. (2024). Exploring the Challenges of Adopting Smart Farming in The Agriculture Sector Among Smallholders in Malaysia. International Journal of Academic Research in Business and Social Sciences, 14(6). https://doi.org/10.6007/IJARBSS/v14-i6/21810
Purwanto, E., Shahreza, M., Wahyono, E., Widyanarti, T., Syaifatunnida, S., & Oktarina, S. (2024). The Sustainable Development Communication Strategy of The Tangerang City Communication and Information Agency in Socializing The Implementation Of Digitalization Through The People’s Aspiration and Complaints Online Service (Lapor) Program. Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia. https://doi.org/10.4108/eai.1-11-2023.2344285
Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). Free Press.
Rowlands, J. (1997). Questioning Empowerment: Working with Women in Honduras. Oxfam.
Saili, A. R., Kamarul Zaman, N. B., Mohd Noor, W. N. W., Abdul Fatah, F., & Abdullah, F. A. (2024). Smart Farming: Challenges and Adoption Factors among Paddy Farmers in IADA Barat Laut, Selangor. Information Management and Business Review, 16(4(S)I), 394–400. https://doi.org/10.22610/imbr.v16i4(S)I.4288
Sarker, T., et al. (2019). "Smart farming technologies for sustainable agriculture." Journal of Agricultural Engineering, 56(2), 78-89.
Schumpeter, J. A. (1942). Capitalism, Socialism, and Democracy. Harper & Brothers.
Setiawan, I., Luviantika, I., Dandi, & H, S. A. (2024). Pemberdayaan Kewirausahaan Kelompok Wanita Tani (KWT) dalam Pengembangan Inovasi Produk Makanan (Desa Cipedes, Kecamatan Ciniru, Kabupaten Kuningan). Jurnal Pengabdian Nasional (JPN) Indonesia, 6(1), 85–94. https://doi.org/10.35870/jpni.v6i1.1088
Syafuddin, K., & Meidina, A. P. (2023). Collaboration to Build Resilient Farmers’ Human Resources: Digital Literacy Program in Agriculture as a Joint Education Effort. WIMAYA, 4(02), 94–103. https://doi.org/10.33005/wimaya.v4i02.88
Tornatzky, L. G., & Klein, K. J. (1982). "Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings." IEEE Transactions on Engineering Management, 29(1), 28-45.
Udisha, O., & Ambily Philomina, I. G. (2024). Bridging the Digital Divide: Empowering Rural Women Farmers Through Mobile Technology in Kerala. Sustainability, 16(21), 9188. https://doi.org/10.3390/su16219188
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). "User acceptance of information technology: Toward a unified view." MIS Quarterly, 27(3), 425-478.
Warriner, G. K., & Moul, J. C. (1992). "Social Influence and Diffusion of Innovations: A Test of the Revised Theory." Social Psychology Quarterly, 55(2), 120-135.
Yuyut Prayuti, Atqia, D. Y., Anisa Fitriyani, Ummul Munawarah, Meri Indriyani, & Alyani Agustina. (2024). Pemberdayaan Kelompok Wanita Tani (KWT) Anggrek Desa Jatisari Melalui Pelatihan dan Pemanfaatan Digitalisasi. Jurnal Pengabdian Kepada Masyarakat, 13(2), 283–290. https://doi.org/10.30999/jpkm.v13i2.2901
Zhang, X., et al. (2019). "Smart farming technologies and their applications in agriculture." Computers and Electronics in Agriculture, 156, 200-213.
Zhang, Y., Yang, L. T., Chen, J., & Li, P. (2017). "A survey on deep learning for big data." Information Fusion, 42, 146-157.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Eko Purwanto, Ade Rahmah, Raden Nita Rohmatunisa, Umar Farisal, Selly Oktarina
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
