Dampak Algoritma AI terhadap Komunikasi Publik: Memahami Manipulasi Informasi dan Realitas

Authors

  • Ilham Nurfajri Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Tangerang
  • Erlangga Teguh Hadi Pratama Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Tangerang
  • Gilang Septian Tupamahu Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Tangerang
  • Ridwan Saputra Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Tangerang
  • Yusi Erwina Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Tangerang

DOI:

https://doi.org/10.47134/converse.v1i3.3543

Keywords:

Algoritma AI, Komunikasi Publik, Gelembung Informasi, Polarisasi Sosial, Manipulasi Informasi, Regulasi

Abstract

Algoritma kecerdasan buatan (AI) memainkan peran penting dalam membentuk informasi yang diterima oleh publik melalui platform digital, seperti media sosial dan mesin pencari. Dengan menyaring konten berdasarkan preferensi pengguna, algoritma ini dapat menciptakan "gelembung informasi", yang membatasi paparan terhadap sudut pandang berbeda dan memperburuk polarisasi sosial. Penggunaan AI dalam komunikasi publik juga menimbulkan tantangan etis terkait bias, manipulasi informasi, dan ketidakadilan dalam penyebaran informasi. Artikel ini mengkaji dampak algoritma AI terhadap komunikasi publik, termasuk dampak sosialnya, serta perlunya regulasi untuk memastikan penggunaan AI yang adil dan transparan dalam ruang publik.

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Published

2025-01-04

How to Cite

Nurfajri, I., Pratama, E. T. H., Tupamahu, G. S., Saputra, R., & Erwina, Y. (2025). Dampak Algoritma AI terhadap Komunikasi Publik: Memahami Manipulasi Informasi dan Realitas. CONVERSE Journal Communication Science, 1(3), 13. https://doi.org/10.47134/converse.v1i3.3543

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