Saputra, Mohamad Deka, Alvian Eka Ardianto, Moh. Ilham Zanuba S.N, Rusdi Hidayat Nugraha, and Indah Respati Kusumasari. “The Influence of Influencer Marketing on Purchasing Decisions in Generation-Z (Study on Students Who Use TikTok at UPN ‘Veteran’ East Java)”. Jurnal Bisnis dan Komunikasi Digital 2, no. 2 (December 25, 2024): 7. Accessed June 22, 2025. https://journal.pubmedia.id/index.php/jbkd/article/view/3488.