Saputra, M. D., Ardianto, A. E., Zanuba S.N, M. I., Nugraha, R. H., & Kusumasari, I. R. (2024). The Influence of Influencer Marketing on Purchasing Decisions in Generation-Z (Study on Students who use TikTok at UPN "Veteran" East Java). Jurnal Bisnis Dan Komunikasi Digital, 2(2), 7. https://doi.org/10.47134/jbkd.v2i2.3488