IDY Group Multimedia Cirebon’s Live Streaming Production Strategy

Muhammad Alfarizi; Farida Nurfalah

doi:10.47134/converse.v3i1.5980

Authors

Muhammad Alfarizi Universitas Swadaya Gunung Jati Cirebon
Farida Nurfalah Universitas Swadaya Gunung Jati Cirebon

DOI:

https://doi.org/10.47134/converse.v3i1.5980

Keywords:

Audience Interaction, Broadcast Quality, Live Streaming, Digital Media, Production Strategy

Abstract

With the development of digital media, live streaming has become an increasingly important form of broadcasting in various public events. Service providers of live streaming are required to develop well-planned and adaptive production strategies for the situation. This study aims to analyse the live streaming production strategies applied by IDY Group Multimedia Cirebon in the pre-production, production and post-production stages. The study uses a qualitative descriptive approach with data collection techniques in the form of observation, in-depth interviews, and documentation. The analysis is based on the theory of media production strategy. (McQuail, 2010a), production management in media.(Anwar Arifin, 1984a), and tactics for communication and engagement in digital media (Yushita et al., 2024). The research results show that the IDY Group Multimedia Cirebon employs a systematic production strategy through the planning of flexible concepts, clear division of the crew’s responsibilities, the implementation of standard operating procedures (SOPs), and ongoing evaluation of post-production. These are the strategies in place to ensure broadcast quality and client satisfaction, despite the ongoing technical challenges such as network stability and on-site conditions. This study is expected to expand the discussion on digital media production strategies and serve as a practical reference for local live streaming service providers.

References

Berikut adalah daftar pustaka yang telah dirapikan dengan memberikan jarak (enter) di setiap pergantian baris referensinya, tanpa mengubah isi di dalamnya:

Andriany, D. (N.D.). Komunikasi Di Era Revolusi Industri 4.0 (Vol. 10, Number 2).

Anwar Arifin. (1984). Strategi Komunikasi: Sebuah Pengantar Ringkas.

Azhar, A., Pramono, S., & Supriyanto, E. (2016). An Analysis Of Quality Of Service (Qos) In Live Video Streaming Using Evolved Hspa Network Media. In Journal Of Applied Information And Communication Technologies (Vol. 1, Number 1).

Fajarianto, O., Lestari, A. D., & Erawati, D. (N.D.). Pemanfaatan Qr Code Sebagai Media Promosi Dan Informasi Universitas Swadaya Gunung Jati Cirebon (Vol. 9, Number 1).

Farhan Tamamala, A., Imawan, K., & Adiputra, N. A. (2026). Communication Management For The Ugj Tancap Qris Event Regarding Literacy In Digital Payment Systems. Jurnal Bisnis Dan Komunikasi Digital, 3(2), 1–17. Https://Doi.Org/10.47134/Jbkd.V3i2.5735

Hafiz, M., Dwi Ayuni, R., Nur, A., Sari, A., Komunikasi, I., Islam, U., Muhammad, K., & Al-Banjari Banjarmasin, A. (N.D.). Pemanfaatan Media Komunikasi Oleh Kejaksaan Negeri Balangan Dalam Komunikasi Publik.

Hakim, A., Ramadhia Putra, E., Dewantoro, R., Khumayah, S., & Lestari, A. D. (N.D.). Rewind Indonesia 2023 Production Process: Communication Strategy And Cross-Functional Collaboration. Https://Doi.Org/10.38035/Gijtm.V3i2

Lestari, A. D., & Erawat, D. (2019). Proses Word Of Mouth Communications Sebagai Media Promosi Universitas Swadaya Gunung Jati Cirebon (Vol. 7, Number 2).

Mcquail, D. (2010). Mcquail’s Mass Communication Theory.

Melani, E. R., Zamzamy, A., Studi, P., Komunikasi, I., Veteran, U., & Timur, J. (2023). Symbolic Interaction In Tiktok’s Live Streaming: A Study Of Influencer-Viewers Engagement Abs Tr Act. In Jurnal Spektrum Komunikasi (Jsk) (Number 11).

Nuruzzaman, M., Nurfalah, F., Khumayah, S., Irawan, N., & Santika, R. N. (2024). Digital Public Relations Communication Strategy In Swadaya Gunung Jati University, Indonesia Dan Thai Global Bisnis Administration Technological College, Thailand. European Journal Of Communication And Media Studies, 3(1), 1–6. Https://Doi.Org/10.24018/Ejmedia.2024.3.1.30

Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful Sampling For Qualitative Data Collection And Analysis In Mixed Method Implementation Research. Administration And Policy In Mental Health And Mental Health Services Research, 42(5), 533–544. Https://Doi.Org/10.1007/S10488-013-0528-Y

Priyambudi, R., & Pinasthika, S. J. (2024). Analisis Performa Rancang Bangun Sistem Live Streaming Menggunakan Software Encoder Vmix. Jurnal Informatika Dan Teknik Elektro Terapan, 12(3). Https://Doi.Org/10.23960/Jitet.V12i3.4972

Pulpi Tambes, R. (N.D.). Model Manajemen Produksi Media Digital Berbasis Live Streaming Di Ceria Tv Pekanbaru.

Putri, A. M., Agustine, Y. C., & Wahyunengsih, W. (2022). Rachel Vennya Persuasive Communication Strategy To Improve Her Personal Branding On Instagram. Jkomdis : Jurnal Ilmu Komunikasi Dan Media Sosial, 2(3), 415–431. Https://Doi.Org/10.47233/Jkomdis.V2i3.431

Ratna Dewi, I., Bachtiar2, W., & Penelitian, A. (2025). Strategi Komunikasi Digital Melalui Produksi Konten Video Oleh Content Creator Di Redaksi Suara.Com Digital Communication Strategy Through Video Content Production By Content Creators At Suara.Com Editorial Team. Jurnal Kolaboratif Sains, 8(5), 2517–2531. Https://Doi.Org/10.56338/Jks.V8i5.7620

Rinaldo, E. (N.D.). Fenomena Tren Live Streaming Pada Media Sosial Dalam Perspektif Social Construction Of Technology. Jurnal Komunikasi Dan Desain, 2(5).

Saptya, R., Permana, M., Safira, D., & Maulany, P. (2025). Strategi Pra-Produksi Program Televisi Berbasis Edukasi Di Era Konvergensi Media: Studi Kasus Program Tau Gak Sih? Di Trans7 (Vol. 7, Number 2).

Sekar Sari, A., Aprisilia, N., Fitriani, Y., & Kata Kunci, A. (2025). Indonesian Research Journal On Education Teknik Pengumpulan Data Dalam Penelitian Kualitatif: Observasi, Wawancara, Dan Triangulasi. In Indonesian Research Journal On Education (Vol. 5). Https://Irje.Org/Index.Php/Irje

Sirojul Munir, M., & Yusuf, H. (2026). Audience Emotional Expression And Communication Culture In Esports: A Netnographic Study Of Youtube Live Chat In Mobile Legends Bang Bang M7 World Championship Final Indonesia Vs Philippines. Converse: Journal Communication Science, 3(1). Https://Doi.Org/10.47134/Converse.V3i1.58

Thifalia, N., Susanti, S., Raya, J., Km, B.-S., & 45363, S. (2021). Produksi Konten Visual Dan Audiovisual Media Sosial Lembaga Sensor Film. Jurnal Common |, 5(1). Https://Doi.Org/10.34010/Common

Triani, M., Ginting, E., & Astrid, G. (2025). Organizational Communication Strategy In Improving Production Team Performance (Study On The Rafa Television Community Of Uin Raden Fatah Palembang). 1786~1789 International Journal Of Health, Economics, And Social Sciences (Ijhess), 7(4), 1786–1789. Https://Doi.Org/10.56338/Ijhess.V7i4.8837

Wowza. (2022). The Complete Guide To Live Streaming.

Yushita, T. P., Purwanto, A. I., Nurfalah, F., & Andriany, D. (2024). Latanza Production’s Live Streaming Strategy In Promoting Consumer Products. Sibatik Journal | Volume, 3(7). Https://Doi.Org/10.54443/Sibatik.V3i7.2239

Zhang, C., & Liu, J. (2015). On Crowdsourced Interactive Live Streaming: A Twitch.Tv-Based Measurement Study. Http://Arxiv.Org/Abs/1502.04666